Powers Digital Agency
For family-owned, founder-led businesses
Marketing leadership for the business you built.
For owners ready to hand marketing to someone who will actually own it, or who need hands-on execution done right the first time.
You've spent years, maybe generations, building something real. As your Fractional CMO, I lead the strategy, your team and your vendors. When something needs building, I build the systems behind it. Either way, it gets done, and it stops running through you.
10+
years leading marketing
25,000
hours in the trenches
5.0 ★
rating on Google
Sound familiar?
You built the business.
You're still the bottleneck.
Leads come in and nobody follows up fast enough. Vendors wait on your answers. You've tried the tools and hired the tacticians, and somehow everything still comes back to you.
That's the messy middle: too big to wing it, too lean for a full executive team. It isn't a people problem. It's a structure problem, and structure can be built.
Two ways to work together
Some businesses need it built. Others need someone running the whole thing. Not sure which? That's what the first call is for.
Strategy & Leadership
Fractional CMO
I start with an audit of your business, then build the full marketing plan and strategy. From there, I lead your team and vendors, track progress and keep a close eye on what's working. You get an executive running your marketing, without the full-time executive salary.
Explore Fractional CMO Services →Agency & Systems
Marketing Growth
For businesses that know they need help and improvements. I build out the systems and automations that answer, follow up, schedule, report and more, so that leads stop falling through the cracks, and you start to see retention and growth increase.
Explore Agency Services →Fractional CMO
The marketing leader your team has been missing.
Not a vendor. Not a consultant who hands you a plan and leaves. I plug in as part of your leadership team and drive the marketing function, so it stops driving you.
Talk about fitStrategy
A growth plan tied to revenue targets and the KPIs that matter.
Team leadership
I run the sprints and manage your staff and outside vendors.
Systems
Automations, SOPs and workflows that keep working when you're out.
Clear reporting
What's working, what isn't and what we're doing next.
Marketing Systems
Just need it built?
Automations that answer every lead, follow up until they book and report what's working, built around the tools you already use.
What clients say
Owners who stopped carrying it alone.
★★★★★
"Jennifer is the most amazing and helpful marketing specialist I've worked with in my career. Extremely hands on, detailed and thorough in her process and very professional. Keeps you in the loop the entire time and follows up with you constantly. She doesn't let dust settle. She is proactive and does the job she says she's going to do. Couldn't be happier!!"
★★★★★
Working with Jennifer at Powers Digital Agency was exactly what I needed at this stage of my business. I felt stuck and unsure about what my next steps should be, and she helped me gain real clarity. Jennifer walked me through what would actually work for my business, how to stay consistent, and what wasn't worth my energy. She helped me narrow down my target audience, showed me how to attract prospects, and guided me on social media strategy, funnels, and content creation. I left our work together with a clear plan, confidence in my direction, and actionable steps I could immediately implement. I'm so grateful for her guidance and support.
Fitness Entrepreneur
LinkedIn recommendation
Jennifer and I have had several instances of collaborating and working together in freelancer and entrepreneurial roles we have had. She is such a forward thinker, and able to see the big picture and patterns that business owners overlook because they are too close to their work. She is able to create containers and ecosystems that help break things down to be simpler for teams, and to lead the marketing efforts of an organization to attract right fit clients, opportunities and interest. If you need a talented marketing consultant, fractional CMO, or outsourced marketing partner, definitely book a call with Jennifer.
Trademark Attorney, Trademarks with Chelsea
★★★★★
Jennifer has been invaluable helping me on my journey to build the business of my dreams! Whether it is strategic input or help overcoming my own mindset blocks, she always brings tremendous value to the table that allows me to confidently take the next steps in the direction of my goals.
One of the things I appreciate the most is how responsive she is. When I had a big opportunity come up that I needed immediate assistance on, Jennifer cranked out an amazing funnel for me in less than 24 hours.
On top of that, I've gained so much clarity and confidence around my messaging that it has allowed me to make more money in my business than I ever imagined possible. I'm charging 2-3 times more than before and closing exponentially more sales!
I am forever grateful!
Owner, Ascend Hypnosis
★★★★★
As a high-level entrepreneur, nurse, and mom of two, I wear a lot of hats and most of my best work happens after hours. I've worked with other agencies that only operate on a 9-5 schedule, which just doesn't work for my lifestyle.
But Powers Digital Agency is in a league of its own.
From day one, the support has blown me away. Jennifer Powers leads with excellence, and the onboarding Zoom calls (with recordings!) made it easy to hit the ground running. But what truly sets them apart is the real, 24/7 support. I've messaged at midnight and always get a real person, never a bot, plus short, personalized Loom videos that actually answer my questions visually (a lifesaver for how I learn!).
If you're someone like me who works odd hours and needs responsive, hands-on help, Powers Digital Agency is worth every penny. They've created an experience that fits my life—and that's rare.
Agency Owner
LinkedIn recommendation
We are truly grateful for the expertise and partnership of Jen and the Powers Digital team.
From our very first meeting, Jen took the time to thoroughly understand our brand and vision, and she translated that into a clear and impactful digital presence. She guided us step by step, establishing our online footprint, ensuring we became Google verified, and bringing our vision to life with precision and creativity.
Jen's professionalism, dedication, and genuine commitment to her clients set her apart. She combines deep digital knowledge with a personal touch, creating lasting value well beyond expectations.
Director, Sales & Events, CYTO
★★★★★
I can't say enough good things about Powers Digital Agency! As someone who feels completely technically challenged, is not great at social media and has never run ads before, I was a bit nervous, but Jen and her team made it feel effortless. They really get my brand and know how to connect with my clients in a genuine way.
I've seen a solid boost in engagement, and clients are excited about the offers. It's refreshing to work with a team that truly cares and has my back, letting me focus on what I love—serving my clients. If you want a marketing team that's got heart and delivers real results, Jen and her digital marketing team are the way to go!
Salon Owner
★★★★★
The Powers Digital Agency team redid my website as part of a full rebranding, so it was important to me that this new version aligned with the company's vision and philosophy. What a great job they did!
The entire process was smooth and took only 2–3 rounds of feedback, which is nothing. Each time, the edits were made within a day or so. Such fast yet high-quality work — I'm super impressed!
Thanks, guys — this won't be the last time we work together!
CEO, Influence Space
★★★★★
Jenn and Powers Digital Agency are absolutely amazing to work with! She built me an incredible, beautiful website that truly shines and perfectly represents my brand. Her attention to detail, creativity, and professionalism made the entire process smooth and enjoyable. Jenn took my vision and brought it to life in ways I couldn't have imagined. The marketing team is equally impressive, providing expert guidance and support throughout. I couldn't be happier with the final product. If you're looking for a designer and marketing team who deliver top-notch results, look no further! Highly recommend Jenn and her team!
Real Estate Professional
Meet Jennifer
The strategist who also builds the machine.
I'm Jennifer Powers: Fractional CMO, systems builder and agency owner with more than 10 years of helping businesses grow.
I've also worked in the mergers and acquisitions world, leading marketing, growth and business development. There, I saw firsthand what legacy companies need in place to increase their value, whether or not they ever plan to sell. So I know what helps a business grow for the long term, and what quietly holds it back.
I love building automations that give owners their time back, and marketing systems that actually move the needle on revenue. I stay ahead of AI trends and put modern technology to work, while keeping your company's mission, voice and integrity at the forefront.
Real growth shouldn't burn you out or keep you stuck in decision mode... It should yield a business that runs without you, giving you peace and purpose.
Questions
What does a fractional CMO actually do?
A fractional CMO is a senior marketing executive who works with your business part-time. You get the strategic leadership of a full-time Chief Marketing Officer: setting the strategy, leading your team and vendors, and owning the results, not just checking off tasks.
How is a fractional CMO different from a marketing agency?
An agency delivers specific projects: a website, a campaign, a batch of social posts. A fractional CMO sits above that work. I set the direction, align sales and marketing, manage your vendors (including any agency you already use) and own the outcome of the whole marketing function. With Powers Digital, you can have both: the leadership, and a team that builds.
Is a fractional CMO a good fit for a family-owned or founder-led business?
Often, it's the best fit. Many family-owned and founder-led businesses grew on relationships, reputation and referrals, then hit a ceiling. If marketing decisions still run through the owner, or no one has ever formally led marketing, a fractional CMO gives you that leadership without adding a full-time executive.
Which one do I need: Fractional CMO or Agency & Systems?
If you know what you need built, start with Agency & Systems. If nobody is in charge of the whole picture, or you're not sure what your marketing needs are, start with Fractional CMO leadership. If you're not sure, that's ok! That is what our first call sorts out.
How much does a fractional CMO cost?
Engagements start at $2,500 per month, depending on scope and time commitment. That's a fraction of what a full-time CMO costs in salary and benefits. We'll map out the right level of support on our first call.
How long does an engagement usually last?
Most engagements run at least 3–6 months, enough time to audit, build the plan and see results. Many clients continue on an ongoing advisory basis after that.
Do I have to switch CRMs?
No. If you already run on a different platform than the one we use, we can build around it. However, if we see that your current CRM is costing you money or leads, we would advise you to make a change.
Ready to get out of the middle?
In 25 minutes, we'll pinpoint where your marketing is breaking down. There's nothing for sale on this call. This is about fit.
Book your strategy call